Industry — deck
Design systems

Industry

A blueprint wireframe

Steel blue on a technical light ground, condensed headings, square corners and registration-marked frames.

Your name·July 2026

Contents

01Principles
02The ramps
03Imagery
04Roadmap
01

Principles

01 · Principles

Working rules

  • Everything on the board is a wireframe object — square, hairline-framed, marked.
  • Condensed headings label the drawing; Barlow carries the notes.
  • Steel blue is the one color, and the primary action is the one solid object.
01 · Principles

Two columns

Two bays of the board

Each column takes two modules, and the gutter between them is the drawing’s own — no rules are added, because the ruling is already there.

Seated, not floated

Heads seat their baselines on a group rule and the notes on the caption rule below, so both columns read line for line across the gutter.

01 · Principles

Three columns

One module each

Three columns take one module apiece and leave the fourth empty — on a drawn grid, an empty bay is a statement, not a gap.

A note’s measure

A module runs about twenty-six characters — notes and specifications, not essays. Keep each entry short.

Still seated

Heads on the group rule, notes on the caption rule — the narrow measure changes nothing about where type sits.

01 · Principles

Quadrants

Napkin sketch

Small, rough — where every drawing starts.

Schematic

Small, precise — every line means it.

Mock-up

Big, rough — shape first, dimensions later.

Production drawing

Big, precise — the one the shop builds from.

02

The ramps

02 · The ramps

Color roles

RoleValueOn the groundUse
Text#1d1f2014.8:1Body copy and headings
Accent#5980a63.7:1Frames, marks and large text
Accent 700#4161805.8:1Accent-colored body copy
Surface#e9e9ea1.1:1Quiet fills in the wireframes
02 · The ramps

14.8:1

Body text against the technical light ground — the drawing is ink on paper, and the steel stays in the linework.

02 · The ramps

Contrast by ramp step

3:1 interface minimum 3 6 9 12 0 1.0 1.1 1.3 1.8 2.5 3.8 5.8 8.9 12.6 body copy 100 200 300 400 500 600 700 800 900

WCAG contrast of each accent-ramp step against the ground — the dashed line marks the 3:1 interface minimum.

02 · The ramps

Weekly sessions

Desktop Mobile
10 20 0 1 2 3 4 5 6 7 8 9 10 11 12

Sample data, in thousands — the steel line is the one accent in the figure; the second series stays ink and dashes.

03

Imagery

03 · Imagery

The duotone treatment

Every photograph is washed in the steel accent by the duotone wrapper — and an on-page figure is a wireframe object, hairline-framed with its registration marks.

03 · Imagery

Full bleed

One photograph, edge to edge — the scrim is the ground token rising from the foot, and the frame stays behind: a framed figure sits on the board, a bleed is the board.

03 · Imagery

Half bleed

  • The photograph bleeds to three edges and holds half the stage
  • The copy keeps the content rhythm — same gridlines as every slide
  • Marks still hang left of the text, whatever sits behind them
03 · Imagery

Mirrored

The flip class changes the photograph’s side and the copy returns to the text axis — one pattern, both directions.

03 · Imagery
“Cards and figures stay transparent line drawings; the primary button is the one solid object on the board.”
— the Industry readme
04

Roadmap

04 · Roadmap

The year, by milestone

JAN APR JUL OCT JAN Research Prototype Beta Launch Scale scope and interviews first working build fifty design partners general availability second platform

Each milestone keeps one left edge — type and mark aligned — with the spacing opening gently downward from date to note, and the current step the one solid square.

Design systems

Thank you

Copy this folder for your next deck — the tokens and markup patterns carry the look.

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